A Worthy Cause: The Homeless World Cup

Ukraine took home the prize from the 2009 Homeless World Cup.

Ukraine took home the prize from the 2009 Homeless World Cup.

So I’ve been pretty busy of late, which unfortunately meant that I completely missed the Homeless World Cup! Played in Milan this year, the annual event harnesses football’s unique ability to bring people together and unites homeless people from around the world giving them a chance to improve their lives. This year’s Champions are Ukraine who pipped Portugal 5-4 in the Final last weekend, but (running the risk of sounding extremely corny) everyone who took part was a winner in many respects.

According to the HWC press release “77% of players involved in the Homeless World Cup experience a significant life change; no-longer using drugs and alcohol, moving into homes, jobs, education, training, repairing relationships and becoming coaches or players with semi-pro teams. 94% claim to have a renewed motivation for life.” Clearly then, this is an event that is worth our attention and support as it continues to go from strength to strength.

If you, like me, missed out on it this year though, don’t worry – you can still make a contribution. My friends over at Soccerpro.com are the exclusive online retailers for the tournament T-Shirt which features a pretty nice design and even better – all of the revenue from the shirt sales goes straight to Homeless World Cup so as to help future competitors turn their lives around. With a cause like that, I’d say it’s well worth getting yourself one.

So go on, click through and do a good deed while earning yourself a snazzy shirt in the process…



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